Avocado Margarita Redux

February 22nd, 2009

On Monday, March 16th, I will be moderating a panel at SXSW Interactive called Back Off Man, I’m A Scientist: User Generated Discovery.

Broad access to vast amounts of raw data, along with ever more powerful tools, have given everyday people the ability to make significant contributions to scientific inquiry and enrich our understanding of the Universe. See how passionate amateurs are addressing the fundamental questions of our world.

I’m really excited about this panel and the speakers I’ve lined up to join me in discussing this great topic.

Kevin Schawinski is an astrophysicist at Yale University and a co-founder of the Galaxy Zoo project. If you haven’t seen Galaxy Zoo yet, I highly recommend you check it out. You can help classify galaxies on your lunch break!

Matthew Shindell is a Ph.D. Candidate in the History of Science and Science Studies at the University of California, San Diego. He is also an accomplished poet. Matt will help us understand the meaning of science and the role that amateurs have played in the history of scientific inquiry.

Darlene Cavalier is the founder of ScienceCheerleader.com, a blog that promotes the involvement of citizens in science and science-related policy. Cavalier is a former Philadelphia 76ers cheerleader and holds a Masters degree from the University of Pennsylvania, where she studied the role of the citizen in science.

If you have questions, suggestions, or ideas about what we should discuss during our panel, please feel free to send them along. One hour isn’t a lot of time for a big topic like this, and we have plenty to cover, but I’d love to hear from others who are passionate about this topic.

Technology, Entertainment, and Design

February 22nd, 2009

A couple of weeks ago I had the privilege of attending TED in Long Beach, California. This was the 25th anniversary of TED and the first time it had been held in Long Beach. It was also my first time to attend. The theme of the conference was “The Great Unveiling,” and the conference was packed with an amazing array of speakers. Additionally, I was fascinated by the stories of many of my fellow TEDsters and the TED Fellows.

As I write this, I’m watching the 81st Academy Awards and remembering back to the presentation about the special effects behind The Curious Case of Benjamin Button. Several clips from the film were played and the speaker, Ed Ulbrich from Digital Domain, informed us that the head of the character was, for the first hour of the film, completely computer generated. I was amazed. It was the first time that I had ever seen CGI used in a film and, even after learning it was CGI, still could not tell. It won’t be long now until we can create CGI actors, perhaps even resurrecting performers from an earlier age. What will it mean for the world when we can create these performances rapidly on a home computer? Benjamin Button just won the Oscar for visual effects as I finished this paragraph.

An Oscar contender for 2010 will surely be Oceans, by Jacques Perrin and Jacques Cluzaud, the creators of Winged Migration. A clip from the film was presented by producer Jake Eberts and it was phenomenal (I will soon run out of superlatives). I think it will be a powerful documentary, up there with An Inconvenient Truth, but also moving and beautiful.

Speaking of which, Vice President Al Gore was there to give an update on the climate. He did not paint a pretty picture. In fact, it was rather alarming and depressing – more so, I think, than some of his previous messages. In a few short minutes he outlined how climate change is already causing a thaw of the permafrost in the Northern Hemisphere and how that is leading to a massive bleed-off of methane – 20 times more powerful than carbon dioxide as a greenhouse gas. His message was, essentially, that if we don’t address this issue in a big way right now, we are well and truly fucked. Luckily, there were some other TED speakers who had some ideas about how to fix things.

One of the very best speakers on this matter was Willie Smits. I think, when his talk is released online, it will be viewed as one of the premiere TED talks – in the same category as Hans Rosling or Vice President Gore. Willie was a forester in Indonesia who set out to save orangutans. But to do so, he realized that he would have to rebuild an ecosystem that had been ravaged by the growing population of humans. Rather than apply a series of band-aids, Willie enlisted the help of the locals to begin rebuilding the rain forest through a carefully managed plan. His work resulted in fantastic success in a few short years and his presentation was like a recipe for ecosystem restoration and maintaining healthy forests, while also providing the people a sustainable lifestyle.

Strange, or odd, or funny, or beautiful, or surreal things can happen at this conference and they are often called “TED moments” by people who’ve been several times. When the winds whipped up and the storm bore down upon Long Beach, the TED balloon inadvertently escaped to parts unknown. (I’m pretty sure that is my photo at the beginning of the video.) I had my own TED moment when I helped a baby seal. We were attending a party at a house on the beach when someone mentioned there was a baby seal. It was stuck on a stretch of sand between the boardwalk and the sea wall. At first, some wanted to wrap it up in a blanket and carry it back to the sea. I used Google Maps on my G1 to pinpoint our location, used Google Voice Search to read about what to do with baby seals, and used Goog-411 to call animal control. Animal control said that they like to see if the seal finds its way back to its mother, but that they would send someone out in the morning. Sylvia Earle would be proud.

But I think the TED moment that really stands out for me was the Friday night before the last day. Eric Lewis, an amazing pianist who could make the piano make sounds I didn’t know were possible, sat down at the piano in the lobby of the Westin and performed an incredible array of music for the hundred or so of us gathered there after midnight. And a fellow TEDster put on her tap shoes and joined in, each riffing off the other. After the rodeo rope trick cowboy, dressed in full Western regalia, joined in, I knew that I would be coming back to TED.

Many people have asked me how I was able to go. I think there are a lot of myths that surround becoming a TED member. Don’t you have to be invited? Don’t you have to know someone? No and no. You become a TED member by applying and, in the words of TED Community Director Tom Rielly, “being interesting.” There is, also, the matter of the $6000 registration fee. But $4000 of that is tax deductible – a charitable contribution to a good cause that enriches your mind and soul in return. I think that’s a good investment.

Believe Begin Become

October 26th, 2008

I’m sitting in a chair holding several cotton swabs against both arms. I look like I’m cold. Or crazy. Maybe the latter, since I just volunteered to have various bits of polio, yellow fever, hepatitis A, and typhoid injected into my body. The doctor was kind enough to use these super-thin needles – it helps when you’re getting several shots, one after the other. Up next: hep B and measles/mumps/rubella. I’ve decided to skip on the rabies vaccination.

Africa, here I come.

My first project when I joined Google was working on Google Apps. Not long after I started, we signed partnerships with Rwanda and Kenya to provide Google Apps to university students in those countries. I’ve long had an interest in accessibility, not simply for people with disabilities, but also for people who do not have access to the level of infrastructure common in the United States or Europe. I wondered what the user experience of the Web might be like in Sub-Saharan Africa. After speaking with several people, I determined that the only way to really find out was to go there.

As I was investigating our various initiatives in Africa, I discovered that Google.org was supporting a business plan competition in Ghana and Tanzania and was looking for volunteers to act as teachers for their education program, as well as judges. They were looking for Googlers with previous business, development, and finance experience. Having been a finalist in a national business plan competition, and having run a couple of businesses, I applied and was accepted as a Google.org judge and graduation ambassador for Technoserve’s Believe Begin Become business plan competition in Dar es Salaam, Tanzania. This became my 20% project for the latter half of 2007.

I arrive a few hours after sunset at Julius Nyerere International on the outskirts of Dar. The air is warm and smells faintly of fire somewhere. I really have to pee, so I duck into a restroom just before customs. When I’m done, I’m the last passenger in a room full of bored customs agents. “Where is your form?” I give a shrug – maybe they gave out one on the plane and I missed it. He points me back towards the entrance, where there are stacks of blue forms and little golf pencils. I wander over and begin filling it out. “Come on, come on,” he says. “Where is your passport?” I hand over my passport and the hastily scrawled blue form. “You are here on business?” I nod. He takes my passport with him into a little room full of stern-looking agents. A supervisor takes my passport in hand and nods gravely. They speak for a few moments. Minutes go by and I’m sweating. Finally the supervisor makes little squiggles on the form and the agent returns my passport. “Welcome to Dar. Enjoy your visit.” And with that, I hurry out into the night to find my ride.

I confess to having been somewhat ignorant about Africa. I’ve always been fascinated by cartography, so I’d spent a lot of time going over maps and I felt I was fairly versed in Africa’s geography. Over the years, I’d followed the occasional crisis that made its way into Western media, but my knowledge of history and culture was limited. I picked up several books before my trip and read through each. I highly recommend The Shadow of the Sun by Ryszard Kapuściński. The Africans, by David Lamb, is also a good, if slightly dated, book. Africa: A Biography of the Continent, by John Reader is, ahem, thorough. I also picked up The Zanzibar Chest by Aidan Hartley, which was more timely, and personal.

I’m chatting with a vendor inside of Kariakoo Market, the largest market in East Africa. Surrounding me are piles and piles of fruits, vegetables, and spices – many of which I’ve never before seen. “A thousand shillings for these passion fruits,” he says. “I’m sorry, but I didn’t bring any money.” “Well, where is your wallet?” “My pockets are empty.” “You are a smart man.” Suddenly, there is a commotion nearby. We make our way out to the street, where the front axle of a car has completely sheared off, leaving the wheel hanging to one side. No one is quite sure what to do. A man wearing fatigues approaches and tries to take control of the situation, but no one pays him much mind. It is unclear if he is an official, or if he just likes to wear camouflage.

I spent three weeks in Tanzania. Most of that time was spent reading through about eighty business plans created by aspiring entrepreneurs from across the country. That number was whittled down from hundreds of applicants over a period of several weeks. Applicants of this smaller group were then provided with classes in business plan creation, entrepreneurship, marketing, and capital so that they might put their best foot forward in the final business plans. Myself and another Google volunteer read every single plan, while representatives from Technoserve and Tanzania’s business community each evaluated a set. After we’d read through each plan, sometimes twice, we collected our top twenty and began the difficult process of selecting the finalists.

Some colleagues and I have walked over to the food court in a shopping center next to the Hotel Sea Cliff. It’s very touristy, and the outdoor food court is lined with several small restaurants – an Indian place, a Chinese place, a Thai place, and a few other places. No Tanzanian place, as far as I could tell. In America, you typically walk up to one of them, place your order, and take your food to your seat. But here you get the sense that the architecture was dictated, but that no one ever quite explained the concept to the Tanzanians.

We sat down at a table and were descended upon by five different waiters with five different menus for each of us. We had twenty menus on the table. There is a certain game to this – it is advantageous for everyone at the table to agree upon a single menu, because it vastly simplifies the dining process, so it pays to decide quickly. Meanwhile, as you are perusing your five menus, a waiter will lean in and say “can I get you something to drink?” Careful! Ordering a drink would almost certainly commit you to a menu. “No, thanks, I’ll wait until I figure out the food I want.” Finally, we settle on a menu. The winning waiter triumphantly steps in, even collecting the menus of the other establishments, while the remaining waiters skulk away dejectedly.

The number of plans submitted to the Believe Begin Become contest was well in excess of Technoserve’s goal. We all agreed that it spoke to the vibrancy of the market, and the new hope that had come to many a would-be entrepreneur. Some of the applicants were applying to expand an existing business, others had a brand new idea. I spent the first two weeks ensconced in my room at the Holiday Inn, pouring over facts and figures, and learning more than I ever thought possible about sisal production, sunflower processing, ship chandling, pineapple wine, fishmeal, and vegetable storage. Many of the plans were agricultural, but there were a surprising number of manufacturing and information services, as well.

I’m strolling through the fish market near downtown Dar es Salaam, picking bits of fish brains out of my hair. I guess I shouldn’t be surprised if, when someone is whacking a giant fish with a machete, bits of fish fly about. Just as I think I’ve picked out the last slimy scale, a group of teens run up to me. “Mzungo! Mzungo!” One of them quickly hands his mobile to his friends and stands proudly beside me. Laughing and chatting rapidly in Kiswahili, they snap off a few pictures. I high-five the kid and resume my stroll.

A few weeks after I’d returned home, the winner was announced: Selemani Kinyunyu won for his carbon credit trading business, in which he plans to sell carbon credits to tourists which in turn fund the sequestration of carbon through farming indigenous trees. We didn’t get to meet the entrepreneurs until after we’d made our decisions, to prevent any bias. That was a wise decision, because, having met several of them, including Selemani, it would have made my job even harder. They were such a fantastic group of people. I was deeply impressed by them, and humbled by their perseverance in the face of adverse conditions. Selemani was recently mentioned in an article at Entrepreneur.com.

Rashid ushers me into his van, making sure my luggage is secure. Just before, we were standing in the parking lot of the Zanzibar airport, and he was chatting amiably with all of the other drivers. He has a great mustache and is resplendent wearing his taqiyah cap and white thobe. “Look! That’s me,” he says as he hands me a Zanzibar tourism magazine. Sure enough, there is a picture of him looking exactly as he does now, if a bit younger. Rashid speeds us down the thin road across the island towards Paje, weaving in and out of traffic, dodging cyclists, and avoiding the occasional lorry overflowing with cargo and locals. We stop at the first of three police checkpoints and Rashid chats with the guard for a minute or so, before he waves us through. “They see you and they think about how much the toll ought to be, but I say we’re friends,” he says. It’s clear Rashid knows a taxi driver mind trick or two.

Someone asked me if I was disturbed by the extreme poverty of East Africa. And yes, of course I find it disturbing. But I was not surprised by it. Africa has suffered much, brought on by environment, colonial powers, or internal strife – all of which was revealed in my research. What surprised me was the potential – it was palpable. Everywhere I went – on billboards, in the newspaper, and on the radio – were ads for mobile companies. Mobile technology has risen rapidly in Sub-Saharan Africa, like a rocket. And it is still going. When I was a kid growing up in Texas, there were plenty of mom and pop general stores or cafes whose signage was subsidized by Coca-Cola. Indeed, Coke could be found throughout the world, even in the most remote of places. But as I drove around Tanzania and Zanzibar, it wasn’t Coca-Cola, it was Celtel and Vodacom with their logos adorning the small shops.

I’m wandering in the full moonlight across a vast flat of sand one hundred yards from the nominal shoreline in Paje, Zanzibar. The shallow slope of the coast here, coupled with the great swings of the equatorial tide, cause the Indian Ocean to recede hundreds of yards out to the horizon. Boats lilt on the sand, waiting for the ocean’s return. In the distance: palm trees, lights, and music.

“The continent is too large to describe. It is a veritable ocean, a separate planet, a varied, immensely rich cosmos. Only with the greatest simplification, for the sake of convenience, can we say ‘Africa.’ In reality, except as a geographical appellation, Africa does not exist.”
– Ryszard Kapuściński

Kapuściński’s observation helps explain, I think, why it has taken me a year to write about my experience. The grand sum of Africa’s history, people, and geography is overwhelming. Each time I began writing about it, I abandoned the effort because I felt I was leaving out too much, and that there was no way my words would do it justice. Even this blog post, as long as it is, leaves out so much of those three weeks. I met incredible people, saw amazing things, and I am honored to have participated. It is an experience I will never forget, and I look forward to returning someday.

Googley Design Principles

April 27th, 2008

The Googley Design Principles have gone up on the Official Google Blog.

Last month, I gave a talk about the principles at the WritersUA Conference in Portland. Luke Wroblewski, who also spoke at the conference, blogged the principles. That generated some discussion, but what I found really fascinating was that people then took the principles and translated them into half a dozen languages (we’ll be doing that as well, soon).

The design principles were created by Susanne Brokaw, Sue Factor, Kevin Fox, Kerah Pelczarski, and myself. Initiative and guidance came from Irene Au, Director of User Experience. Susanne, Kevin, and Kerah had been working at Google for many years, designing the form of products that so many of us use each day and laying the foundation of the principles we had gathered to define. Sue, a fantastic writer, refined our collection of intents, anecdotes, and aspirations into clear and articulate prose.

I learned a lot from my colleagues while collaborating on this project and I’m proud of our work. While the principles are primarily intended to guide our design activities at Google, I hope they will inspire others to think about their own design philosophy and how they can create great products for their customers, too.

Mars Desert Research Station

February 26th, 2008

From Boing Boing:

The Mars Society Desert Research Station is a facility near Hanksville, Utah where researchers pretend they’re living on Mars. When researchers leave the facility to collect samples, they wear spacesuits. Email communication is on a 20 minute delay to simulate the distance the radio signals would have to travel between Earth and the Red Planet. The idea is to identify the challenges, from logistical to mechanical to psychological issues, that a team visiting Mars might face.

I think it’s great when the Mars Desert Research Station (MDRS) gets covered, because it is such a can-do project. And it gives me an excuse to write down my MDRS experiences, which I’ve put off for too long.

I was a member of the MDRS site selection committee back in 2000 (I think it was 2000… my memory is a little fuzzy). We had a broad set of criteria for selecting a Martian analogue in the United States. It was clear from the beginning that we needed something in the Desert Southwest, since Mars doesn’t have too many plants. But we also had to account for geological diversity, land ownership, security, and the logistics of transport and construction.

The lack of plant cover was a surprisingly difficult criteria to satisfy. Deserts are far more lush than you might think. Google Earth would have been immensely valuable to our endeavor, but it didn’t exist at the time. Instead, we used a variety of Landsat, aerial, and USGS imagery, plus GIS data provided by state and local governments.

We identified several candidates. Our first promising candidate was the American Girl Mine in the Cargo Muchacho Mountains of southern California. The mine was no longer operational. A site visit showed it to be unsuitable. Another candidate was a crater in Nevada. I can’t remember if it was a volcanic or meteor crater. One of our committee members was a pilot and they did some aerial photography. Even though the vegetation was sparse, it was still too much. Another one was in northern Arizona, and a site visit showed it, too, to be unsuitable.

James Cameron (yeah, that one) suggested to Dr. Robert Zubrin that we have a look in and around the badlands of southern Utah. I recruited my good friend Dr. Patrick Young to join me on a photo reconnaissance to Utah. We did a lot of initial work reviewing land ownership maps, topo maps, aerial photos, and satellite imagery. James Cameron had suggested we poke around Hanksville, Utah.

At first we thought we should be looking at public lands, such as those managed by the Bureau of Land Management (BLM). BLM land is woven together with state land in an odd checkerboard pattern in the area of concern. My guess is that it was some land trade deal in the past - some kind of 80/20 split. So we stopped in at the BLM office to chat about it. People give you funny looks when you ask to build a simulated Martian habitat on their (our) land. The response we received was disinterest coupled with bewilderment.

Patrick and I went on to visit the area where the MDRS would eventually be located. We took copious photos, evaluated the soil, and did a lot of exploring. We even found a coal seam. We wrote up our experiences and submitted our photos for consideration and the site was selected. I think it was situated on a piece of state land, Utah being more amenable than Uncle Sam. I later designed the logo for the MDRS and the original website. I’m proud of my (small) contribution to the advancement of knowledge and exploration. I learned a lot from my experience on the site selection committee.

I have never seen the Mars Desert Research Station in person.